An aesthetic identity online that pulls real visitors through the gate.
Client
The Secret Garden by Zeekri
Industry
Café & garden destination
Year
2024 — present
Scope
★ The Challenge
The Secret Garden is an exclusive garden café built to be a destination — the kind of place people specifically drive out to, take photos at, and tell their friends about. The product is the atmosphere itself.
But none of that was coming through online. The Instagram looked like every other café in the area, and there was no website to anchor the brand. The owners needed an online presence that felt as considered and beautiful as the physical space — and they needed it to actually drive customer visits, not just rack up vanity metrics.
★ The Approach
The first instinct in F&B social is to post food. We did the opposite — the feed leads with light, foliage, table settings, and the slow afternoon feeling of the space. The food appears, but always inside the mood. People come for the experience first, the menu second.
I planned all major content days around the 90-minute window where the light through the garden is at its peak. It's a brutal constraint but it makes the feed instantly recognisable — every post looks like it belongs to one place, one world.
The site was designed to do one job: make a visitor want to come. Beautiful photography, clear directions, hours, and a reservation prompt — but slow scrolling, generous space, and editorial-style layouts. The opposite of a hard-sell landing page.
A consistent posting rhythm matters more than any single post. I run the Instagram on a rolling weekly schedule — content batched in advance, posted at proven times, with stories filling the gaps between feed posts to keep the place top of mind.
★ The Deliverables
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