Three short-form ads engineered to grab car enthusiasts in the first second.
Client
Bodykit TikTok
Industry
Car accessories retailer
Year
2024
Scope
★ The Challenge
The client sells aftermarket bodykits — a category where the buyer is highly visual, loyal to specific aesthetics, and ruthlessly fast at scrolling past anything that doesn't look like the cars they already love.
They had product, photography, and a small TikTok following, but no ad creative that was actually engineered for paid distribution. Organic posts were getting some views but generating very few enquiries. They needed videos built specifically for the algorithm — and built specifically for the bodykit buyer.
★ The Approach
Bodykit buyers know within a heartbeat whether a car is their style. Every video opens on a tight, high-angle shot of the kit on a parked car — no logo intro, no slow build, no talking. The very first frame is the product, full-screen, beautifully lit.
The bodykit audience has a very specific TikTok sound culture — certain JDM and Euro tuner audio loops are practically genre markers. We picked trending audio that already signalled 'tuner enthusiast' to the algorithm and the viewer.
Rather than three different products, we shot the same kit three different ways — close-up detail, full walk-around, and lifestyle 'in the wild'. This gave the client room to A/B test which angle the algorithm favoured without confusing the viewer about what they were buying.
No 'click the link in bio'. Each video ends with an on-screen text overlay matching TikTok's native font and animation style — it feels like UGC, not a sponsored ad, and the response rate showed it.
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